A CRM (Customer Relationship Management) system centralises every interaction with leads and customers — contacts, pipeline, quotes, orders, support tickets and marketing — so sales and service teams work from one view.
A CRM increases conversion and retention by tracking follow-ups, automating workflows and reporting on pipeline. When connected to the ERP, quotes become orders and invoices without re-entry.
SBS implements CRM (Odoo CRM, Zoho CRM, Dynamics 365) integrated with ERP and e-invoicing, localised for Saudi, Egyptian and UAE businesses.
Frequently asked questions
What is a CRM?
A CRM (Customer Relationship Management) system centralises leads, pipeline, quotes, orders, support and marketing in one view.
What are the benefits of a CRM?
Higher conversion and retention through follow-up tracking, workflow automation and pipeline reporting.
Should a CRM connect to the ERP?
Yes — connecting CRM to ERP turns quotes into orders and invoices without re-entry.
How does SBS implement a CRM?
SBS implements Odoo CRM, Zoho CRM and Dynamics 365 integrated with ERP and e-invoicing, localised for the region.
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