Superior Business Solutions (Sbs) Unveil Its First Localised Innovation Patient Self-Service Kiosk, Sbs Maica

Superior Business Solutions (Sbs) Unveil Its First Localised Innovation Patient Self-Service Kiosk, Sbs Maica

DUBAI, UAE, December 30, 2015 – Superior Business Solutions, a leading Healthcare systems integrator in the GCC, with operating channels throughout Middle East announces the debut of its new patient self-service kiosk, SBS MAICA®, as its main flagship for the patient engagement solution. This strategic move is in line with SBS vision and mission in its continuous quest to achieve the Institute of Healthcare Improvement’s (IHI)  ‘triple aim’ strategic approach in the health care industry of improving healthcare outcomes, better patient care, and lower costs.

According to the article published by HIMSS on Health Information Technology Research and Searching for the Perfect Technology Model, “The basic idea was first to determine people’s perceived usefulness and ease of use, and determine their attitude and behavioral intention to use or accept technology.”

“It is undeniable that the future of Healthcare IT is taking place with an exciting market potential evidenced by the rise of patient-centric healthcare systems which increases user empowerment. We bring the technology of innovative solutions to Middle East in an Arabized interface and Islamized patient education content.” said Adel Eid Youssef, Chief-Executive-Officer of Superior Business Solutions.

In SBS, we believe that our population deserve using solutions that match the Middle East language and culture with total HL7 compliance and fully integrated with the National ID Card to answer the need of delivering improved patient engagement experience across the region. It is available with a flexible, widely configurable hardware menu compatible with a wide range of healthcare software packages which supports HIPAA (Health Insurance Portability and Accountability) and ADA (American Disability Association) compliant kiosks meeting CA seismic specs as well as multilingual features of Arabic, English and Urdu interfaced language commands to better serve the public in general. This healthcare kiosk is purposely built to meet the different patient authentication methods that address specific needs of healthcare facilities with its elegant design in a fully integrated device like printing, patient identification and e-signature upon patient check-in to record arrival time. On top of it all, privacy concerns are always at the forefront of patient information.

Learn more how our patient self-service kiosk, SBS MAICA® can help hospitals at improving the overall patient experience, including those of bystanders and first caregiver who accompany the patient, at the same time reduce your costs and improve patient experience.


Empowered by the deep understanding of the Middle East Local and Regional market, SBS is an innovative, dynamic, and progressive company, founded by a team of professionals with solid and diverse experience locally and regionally, focusing on providing a wide range of healthcare IT Products & Services, delivering integrated solutions to support the strategic objectives of health care establishments, offering innovative solutions and services to serve the public and private healthcare providers and aiming to deliver intelligent solutions that enable SBS’ clients to provide world-class healthcare services and establish a connected health framework to serve and improve the healthcare ecosystem.

SBS addresses the needs of healthcare delivery systems and processes in all their dimensions and ensures integration and harmonization using the highest levels of expertise, know-how, and state-of-the-art technology, by providing turnkey solutions that span informatics health management consultancy, system implementation and integration, mhealth and web based applications,  patient identification, confidentiality and privacy solutions, commissioning, de-commissioning, health informatics tools, IT Outsourcing, staff augmentation, Revenue Cycle management and insurance solutions.

For more information about SBS patient check-in kiosk, MAICA®, call us at (+971) 4 427 7705 or email

Written by Mary Joy Salonga dela Rosa, SBS Business Development Executive

Superior Business Solutions SBS
P.O. Box: 126247, Dubai – UAE
Tel: +971 4 427 7705
Fax: +971 4 427 8620

Share this post